Do you have a written marketing plan?
Are you following your plan?
Your written marketing plan serves as a road map to reach your target market.
Many entrepreneurs who spend time and energy developing a marketing plan, will soon abandon it if the plan don't produce immediate sales.
Marketing can be Time-Sensitive, 1) It takes Time for you to learn your market niche. 2) It can take even more Time for consumers to get your marketing-sales-message.
Elena Fawkner (http://www.ahbbo.com/niche.html) wrote an article "What's Your Niche" that is MUST reading for anyone markeking products and services ON or OFFline.
Whether your marketing plan is 1 page or 100 pages, refine it and update it. but don't leave your marketing-base without it.
About the author: Robert Wardrick is the owner of http://capcitymall.com and PBPost Newsletter (send press releases by email- mailto:pbpost@capcitymall.com. General contact - mailto:robert@capcitymall.com